What’s the Adidas x Gucci Collab?

Milan Fashion Week in February revealed the most hotly anticipated collab of 2022: Adidas x Gucci. The collection is designed by Gucci’s Creative Director Alessandro Michele, who is a long-time fan of the adidas brand. At the Gucci show, Alessandro Michele teased the collab by sending the first models out in reworked classic Adidas trainers, before revealing the goods everyone had been waiting for: exquisitely cut, modern suiting featuring the lateral three stripes, adidas-embroidered knitwear, sporty-chic dresses and ultra-covetable accessories including hats, bags, gloves and shoes.

According to the Gucci website “Signature Gucci Silhouettes Meet The Creative Codes Of adidas Resulting In Something New. adidas x Gucci merges the emblems of the House with those of the iconic sportswear brand. The collection expands on the sartorial streetwear creations with a spectrum of sport-inspired pieces in which the heritage of both brands is encoded in a trio of lines.” 

And a few months after the Milan Fashion Week show, Gucci teased the new collection more with a series of Instagram posts showing models wearing the retro-inspired collab while doing exercises. Referencing the rich sporting heritage of both brands, pieces include funky leather golf bags, brightly-coloured co-ords, tennis-inspired polos and skirts, chic anoraks and every logo-covered accessory imaginable.

Fashion lovers and influencers the world over have been waiting for news on the drop with bated breath, ever since. And now, finally, the collection has landed – though getting your hands on it might not be as simple as you first thought.

What are the key themes from the lines?

Pulling inspiration from decades past, the collection is both nostalgia-driven and contemporary.

Silhouettes recall typical ‘70s styles

Emblematic House motifs mix with those of historic sportswear brand adidas.

A combination of different worlds and meanings

adidas’ three stripes appear on diverse styles, resulting in myriad creations.

Photo: Carlijin Jacobs / Courtesy of Gucci

With Gucci’s adidas x Gucci lookbook you can explore the collection in a new, unique way, now available for you to shop.

The first adidas x Gucci collection dropped online on June 7, available to purchase solely via the ‘My Gucci’ or Adidas’ ‘Confirmed’ platforms. With prices starting at £375 for a double-logoed baseball cap.

Photo: Carlijin Jacobs / Courtesy of Gucci
Dawn Jackson
Dawn Jacksonhttp://www.shopforay.com
With a history of over 15 years in PR & publishing, Dawn is a fashion blogger, Editor at several business news websites and a contributor to a range of lifestyle media outlets.

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